In 2017, Surbiton Racket & Fitness Club set out to increase awareness and participation of squash in children attending primary schools near the club. Surrey Squash assisted by providing funds for an assistant coach at each session, and the club guaranteed its long-term success by repeating this programme every year.
Woking Squash found fun and interesting ways to engage with a new target audience, while utilising their off-peak courts, resulting in not only a growth in membership, but new friendships for all involved.
Ebbisham Sports Club's increased the utilisation of their squash courts during off-peak hours by reaching out to a new target audience of men and women over 50 who generally do little sport. Included in this case study are how they secured funding the steps they took to ensure long-term sustainability.